Affiliate marketing involves earning a commission by promoting a product or service made by another retailer or advertiser. It is a monetization model where an affiliate partner, example you, gets rewarded a payout for providing a specific result to the retailer or advertisement. Typically, the result is a sale. But some programs can reward you for leads, free-trial users, clicks to a website, or getting downloads for an app. Affiliate programs are usually free to join, so you don’t have to worry about high startup costs. Done well, this performance-based opportunity can go from side hustle to profitable online business idea by netting you a healthy income.
Marketers love new trends and to be on the leading edge of new technologies and platforms. Yet most business growth still comes from the foundational tools in digital marketing. Don’t forget to focus on your foundation. Often, optimizing your base digital execution will provide a better return on investment than experimenting (and getting distracted) with every new tool.