“If you are not seeing the email channel as a money making machine, you have the wrong strategy.” – Hans Smellinckx.
Category: Marketing/Advertising
"Becoming isn’t about arriving somewhere or achieving a certain aim. I see it instead as forward motion, a means of evolving, a way to reach continuously toward a better self. The journey doesn’t end.” – Michelle Obama, from Becoming.
An email campaign is a series of marketing initiatives delivered via email to a large number of people at the same time. An email campaign's purpose is to convince users to buy a product or service or learn more about the company. An email campaign will offer useful information tailored to the receiver. Email campaigns … Continue reading What Exactly Is An Email Marketing Campaign?
“Quality above quantity; Emails may be cost-effective, but that’s no reason not to provide high-quality information for a targeted audience.” - Ben Murray. You’re excited because you’ve added nearly 100 alternative names to your email marketing list! You plan to convert all of your new contacts into paying clients. This rush of new contacts, however, … Continue reading Email Marketing: The Ultimate Upselling Tool
“Personalization isn’t just about first and last names. It’s all about relevant material.” - Dan Jak Personalization and segmentation are no longer optional; they are required. TherMarketers must design personalised email marketing campaigns that subscribers desire to read. The value of personalisation is clear; dynamic content is the way to strengthen relationships. Marketers can use dynamic content to send a single email and then customize portions of it for unique subscribers. For example, if you have physical stores in two cities, you can localise the information and visuals of the subscribers in each city. Dynamic content enables marketers to develop closer relationships with each consumer and makes the customer feel valued and believe you are speaking directly to them rather than on your complete subscriber list.
Curtain-raiser Consider receiving a distinctive digital token that certifies your ownership of the artwork you purchased after paying a fair amount for a piece of digital art on the Internet. Wouldn't that be fantastic? Well, NFTs have made that chance possible right now. NFTs are currently dominating the world of digital art and collectables. NFTs … Continue reading What Are NFTs And How Do They Work?
“Marketing is no longer about the stuff that you make, but about the stories you tell.” – Seth Godin, author, entrepreneur, teacher.
“Whenever you see a successful business, someone once made a courageous decision.” — Peter F. Drucker, Management Consultant, Educator, and Author.
Face the week ahead with determination, focus, a positive mindset and self-happiness.
"The more informative your advertising, the more persuasive it will be." - David Ogilvy.
(E.C.M.L) Entrepreneurs Creative Marketing Limited 
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