Some years back, I saw an ad for a content writer on Facebook. I thought being a skilled writer and an excellent English language communicator, I should apply, so I did.
Hmmm, not knowing is a skilled writer and an outstanding English Language graduate alone doesn’t make one a great content writer/marketer.
Fortunately for me, I’ve developed several significant skills throughout the years that have helped me improve as a content marketer and content writer.
Let’s examine the skills you’ll need to gain to succeed as a content marketer/content writer.
Most likely, most of your responsibilities as a content marketer involve producing material that generates leads and encourages purchases. You must be an excellent copywriter to accomplish this.
Also, you must be an exceptional storyteller, this will attract your audience and get them glued to your writing. Storytelling keeps your reader yearning for more, thus promoting the brand and lead generation.
It’s crucial to keep in mind that writing copy for marketing calls for distinct abilities than writing for non-business purposes could.
One requirement of copywriting for a business is a persistent dedication to writing in a brand’s voice.
If you’re a freelance content marketer who produces content for several companies and industries, this may become very challenging. However, you need to learn how to write in many styles based on the demands of a business.
For a sales blog, for example, you might need to write brief, and uncomplicated words because salespeople frequently have limited time and want rapid responses.
Contrarily, marketers have a little more time to appreciate writing for the sake of writing, therefore you can utilize more imaginative, lengthy sentences.
Get familiar with the fundamentals of writing
This sounds so apparent that it practically goes without saying, but it’s so crucial that I’ll say it.
You must be a master copywriter and have a firm command of the English language. There are so many authors out there creating content that for yours to stand out, it must be of the highest calibre.
That entails more than just checking for comma splices and run-on phrases. It shows your target audience will find your content’s cadence and flow appealing.
One recommendation is to use Jon Morrow’s tactics, which divide a blog introduction into manageable, enticing paragraphs to attract readers in.
A crucial skill in content marketing is creating a brand voice and knowing how to adjust your writing style based on company requirements and audience personas.
To succeed as a content marketer, you must develop your editing skills like how you would with copywriting.
When written well and simply, a piece of content can convince sceptics to make a purchase. Clumsy, mistake-prone writing could drive away potential customers and recent visitors to your website.
Editing skills separate weak writing from content that is engaging and highly converting.
Any content marketer who produces content for a range of channels for their company needs to learn how to produce content rapidly. So, cleaning up that material and polishing it as much as possible requires editing, which is a necessary step.
Although it was difficult for me to learn, this ability is crucial for making sure that my material ranks online and reaches the correct audience at the right time.
It’s not your only responsibility as a content marketer to provide excellent content. Creating material that turns readers, listeners, or viewers into clients is another goal.
And to do this, you need to have a fundamental knowledge of SEO.
For instance, if you’re a content marketer in charge of your company’s YouTube channel, you’ll want to learn how to conduct keyword research to determine what YouTube users are searching for, and then how to craft engaging, SEO-optimized video titles and descriptions to draw viewers to those videos.
However, you’ll also need to know how to make SEO-optimized material, which includes using the right alt-text for your images, using relevant keywords in your section headings, and deliberately embedding keywords throughout your content (rather than keyword-stuffing).
The goal of SEO is to make sure that the information you have worked so hard to produce gets presented to the audiences at the times. It will be tough to be successful as a content marketer without a solid SEO base.
It enhanced the credibility of the piece while the reader gains value from the use of research in content writing. To improve the quality of the information you offer in your material, use governmental, educational, and news sources. The greatest method to keep your writing credible is to give readers relevant, accurate stuff.
Familiarity With Social Media
You can locate narrative ideas for your content by familiarizing yourself with social media networks. You can discover the content that resonated with readers the most by looking at your company’s previous posts. Examine the social media profiles of your business to find ideas for future material to produce and gauge its performance.
How to increase the quality of your article writing
A writer’s capacity to effectively convey a point is shown by their valuable content authoring. The actions listed below can assist you in becoming a better content writer, regardless of whether the goal is to raise sales or raise awareness:
- Regularly write something.
- Observe internet articles and books.
- Write collaboratively with a friend.
- Take part in a workshop or take a writing class.