Ten (10) Essential Steps To Follow If You Are Starting Social Media Marketing


Successful firms and enterprises use social media marketing as one of their marketing tactics to promote their brand and products. It provides a platform for emotionally connecting with customers/consumers, responding to changing cultural attitudes, and having a meaningful purpose. Social media marketing aids in the communication of the benefits and drawbacks of products and services, as well as the development of short- and long-term loyalty.

Are you unsure why you should begin social media marketing? Well, social media has a rapid growth rate across social networks, allowing you to reach many people in the shortest amount of time. In 2022, there will be around six (6) billion users across all social networks, and this number will continue to rise. Not only can social media networks appeal to a wide range of people, but they also assist to;

  • Build or increase brand awareness
  • Measure customers behaviour towards your business
  • Engaging customers via social media platforms
  • Advertising products and services to targeted audiences
  • Evaluate your performance and device new strategies accordingly
  • Differentiates your business from competition most effectively.

The key concern for business owners’ minds, though, is “How can I get started with social media marketing?” Here are ten crucial actions to take when getting started with social media marketing.

1# Creating a Social Media Strategy and Goal (s)

Building a social media presence for your brand requires more than just being active on social media. Although it may appear like every business or organization is on social media, only a small percentage of these brands accomplish anything really fascinating or significant for their social media platforms. To interact and effectively communicate with your consumers, you’ll need to create a social media strategy and aim. Developing strategies and goals might assist you in determining whether you are on track to reach your objectives. If you don’t have a rational plan or goal for your social media marketing, you can end up mismanaging your business’ social media platform.

A social media plan is a document that establishes your social media goals, identifies the audience you want to reach, and develops methods for carrying out your social media activities. It aids in the development of specific corporate priorities, the planning of campaigns, and the socialization of others. Setting a strategic aim for your social media marketing should be relevant, clear, and measurable in order to be effective. “Increasing consumer engagements” or “expanding reach” are two examples of strategic goals for social media marketing.

ECML helps you as a start-up and small to medium business in creating an innovative social media strategy and goals for efficient Social Media Marketing.

2# Know your Audience

While you may believe that social media platforms have a large audience and that contacting everyone is simple, you may wind yourself reaching no one in particular. In order to promote your brand, you must first identify your target demographic. Customer personas can help you with this. You must know who they are, where they may get found (geographic information), what interests they have (behavioural information), and their age range (Demographical information). This will help you develop messaging for each customer persona you’ve identified. Observations, social media, websites, customer relationship management (CRM), questionnaires, and focus group discussions can all be used to identify client personas.

3# Competitor Analysis

When beginning social media marketing, it’s also a good idea to spend some time identifying your competitors on social media. You must know what your competitors are doing in terms of social media, including social media campaigns, social media engagements, and the frequency with which they publish. This will assist you in developing your approach as well as identifying their strengths and shortcomings so that you can avoid duplicating them.

4# Select the Right Channels

Being active on every social media platform isn’t the best way to get started with social media marketing. To make the most sense for your business or corporation, you must make an informed selection about which channels to use. It’s crucial to remember that each social media site has a distinct function and target audience. Therefore, with social media marketing, developing consumer personas is crucial to determining the best platform to use. The consumer personal aids in the targeting or selection of channels. It’s advisable to do some study on each social media channel and figure out what they’re great for. Another strategy to verify you’re using the correct channels for your business is to do a social media audit. Facebook, for example, is best known for promoting local businesses like restaurants, boutiques, and entertainment.

5# Social Media Profiling

The next step is to create a corporation or business profile on social media after you’ve selected which social media channel is best for your business. For your brand to get easily recognized and identifiable, it should include keywords and distinctive colours, logos, or images.

6# Design a Social Media Content Calendar 

When posting material on social media, it’s critical to have a strategy in place if you want to have a big effect. Creating a social media content schedule allows you to track the time you spend interacting with your audience on social media. The social media content schedule should include the dates and hours for posting on each social media channel, as well as the content that will get shared. Creating a social media content calendar helps you stay focused and organized with your social media efforts. It saves a lot of time because everyone on the team can contribute ideas when putting together the schedule. In order to promote your company goals, your social media content calendar should be in sync with your social media profile. https://www.socialmediaexaminer.com/how-to-create-social-media-calendar-template-marketers/. Avoid posting too much or too little, since this may irritate your audience or make you appear unworthy of their attention.

7# Create Captivating Content

You may use social media to provide interesting, relevant, and complimentary communications that help customers and, as a result, produce business results. You might begin by identifying themes that your customers value. Knowing your audience is the key to identifying themes that your customers enjoy. The topics you chose should be interesting enough to encourage audience participation, comments, and sharing. Stories that are entertaining, educational, and value-driven should all get considered while selecting interesting topics. The benefits of your products and services should not always be the focus of your social media material; instead, it should go beyond that to reach your customers unknowingly.

8# Interacting with Customers

Building a community for consumers to promote dialogues and establish trust and loyalty in the process is a more effective method to communicate with customers. You can find these groups on any social networking platform, including Facebook, LinkedIn, and Twitter. Building a community around healthy living, for example. Another technique to effectively communicate with clients is to provide social-first customer support. It’s yet another way to increase brand loyalty and trust.

9# Selling on social media

On social media, it has proven stories to sell products. The type of stories posted show the type of sales that are achieved on social media. On social media, you can sell products through direct and assisted sales. When a customer makes a straight purchase without using a social media platform, we know this as direct sales. Commercial messaging that highlights a company’s products, benefits, and uses as part of an ad campaign is frequently the source of direct sales. Direct sales get primarily related to campaigns because of paid marketing on social media. Social media influenced assisted sales. A customer may see an advertisement in another medium and then interact with it on social media.
Collaboration with influencers is another technique to market things on social media. Influencers on social media are people with a large following and a reputation for being trustworthy. Influencers can help you improve sales by promoting your products and services on social media.

10# Tracking Performances and Measuring Social media Activities

Consistently measuring and tracking your social media activity and performance is the greatest method to determine if your social media plan is working. It should not come as a surprise to you if some of your strategies fail or perform admirably. You must pay attention to your performance indicators and how they affect your social media activity in order to track your progress. Most social media platforms include basic analytics to help you track and assess your social media performance. In addition, third-party analytics such as Google Analytics, Mixpanel, and Matomo can help you analyse the impact of social media on a bigger scale. Check out this website for more information on Social Media Tracking and Measurement https://neilpatel.com/blog/social-media-measurement/.


It’s critical to stay current with your tactics, upcoming platforms, and marketing advancements if you want to keep thriving at social media marketing. Knowing about these shifts allows you to adopt social media to new creative restrictions. At ECML, your business’s social media marketing gets handled by experts that will use social media to help your company achieve the following goals…

  • Build or your increase brand awareness.
  • Measure customers behaviour towards your business
  • Engaging customers via social media platforms
  • Advertising products and services to targeted audiences
  • Evaluate your performance and device new strategies accordingly
  • Differentiates your business from competition most effectively

Build your online presence with ECML powerfully, essentially Marketing/Advertising tools.

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