What Are The Current Trends In 2022 Digital Marketing?

What Are The Current Trends In 2022 Digital Marketing?

Introduction

Digital marketing makes up a lot of essential parts. One could increase visibility and organic traffic through SEO, and build a brand with social media presence. Marketing automation could save time and avail more personalized engagement.
Consistently, there are always new and unexpected digital trends that lay the foundations for the future of digital or online marketing. And even in a pandemic past year, the digital space has not changed as media and other digital platforms adopted ways to infiltrate the digital space with mind-blowing innovative concepts such as TikTok NFT (non-fungible token) and Cryptocurrencies.

In this present year, the media space won’t get any different compared to past years. Below are trends with the anticipation to look out for…

Short, DIY videos

TikTok has moved the social media landscape from status updates and curated photo grids to short video posts. this trend became a norm with Instagram launching its Reels feature and YouTube leaning into ‘shorts.’ Short videos highlight the fast-paced way to consume content and the need for simple and succinct messages or engaging content that asks one to take part, whether it’s learning a new dance, joining a challenge, or taking part in surveys and polls. The significance of these short videos is that everyone can put together a quick video that isn’t super polished through their phosphoenol, an actual story.

Storytelling

Storytelling has always been significant to brand marketing. The sale of a product in this present time has taken a unique twist; customers are unfazed with hearing the journey or toil in getting to this present time or the success story of businesses, essentially it’s about how to meet their needs and expectations and the gospel of getting it delivered to them. However, it doesn’t mean brands should take a step back and let their reviews do the talking. Rather, marketing should shift its focus to storytelling: don’t just tell the consumer the benefits of the product or why it’s better than its competitors, businesses should show through stories and customer testimonies how the product or service can help to solve a specific problem. It might not reflect in direct sales, but it’s a great way to put brands at the front and centre in the minds of consumers who are considering a specific issue. To gain the consequential benefit of turning to the business or product when the need arises.

Focus on your audience

Knowledge of quarantine and social distancing has seen social media users grow fatigued, anxious, and sometimes depressed by the constant barrage of content in their feeds. Some have even bitten the bullet and deactivated their accounts. Brands should focus on engaging with an existing audience and building a unique database and concentrating messages on them and enlightening them with product offerings. As the digital landscape continues to grow, consumers become selective about the media to receive and consume, and they expect high.

Privacy, transparency and trust-building

Digital advertising is developing at a faster pace, and it’s making consumers ever more suspicious of the content to embrace. It is of essence that brands put in place tighter privacy restrictions to prevent the overload of a digital advertisement in their space. This means many marketers and advertisers are going to need to reevaluate their strategies. But this is not the end of data-driven content or marketing. It’s not even the end of targeted advertising. If one is looking for a positive spin to cast on this upheaval of digital marketing monopolies as it’s seen now, consider it this way: the beginning of a new era of trust and transparency between company and consumer.

Personalization

Personalization has been crucial in this present time. Instead of catching-all content that casts a wide net hoping it appeals to as many people as it can, creating specific advertising that caters for an audience will generate more fruitful results. However, personalization moves beyond getting the right advertisement to customers, is more about who the target customers are and delivering the right message to them given their demographic features at the right time. This ensures messages reach the right audience in how is most enticing to them and could lead to increased customer loyalty.

Content Segmentation

Segmentation is not a new concept or tool and is used to segment customers. This means grouping target customers with similar shared interests. It’s a common practice to segment forms of communication, like e-newsletters, news and updates, or offers and promotions. Brands should seek to look out for a more detailed and considerate tagging of their email content that allows a user to opt-out or opt-in of receiving certain kinds of content.

Conversational marketing and quality interactions

Brands have been communicating with their customers for years, so conversational marketing isn’t anything new. However, with the seemly rising of social media, this kind of conversational marketing is improving on a larger scale and changing the digital landscape of how businesses interact with their customers. The growing interest in conversational marketing trickles down to the shift in consumer behaviours and their unravelling expectations of mode in messaging with friends, colleagues and companies. This boosts not only the brand’s reliability but provides an overall positive and fulfilling experience for the customer.

Artificial intelligence in digital marketing

In recent times, advancements in Artificial Intelligence (AI) have led to more intuitive reporting, automating general marketing tasks like monitoring site traffic and boosting search engine optimization for organic reach. As AI technology advances, so do its capabilities. Moving from automated tasks and campaigns to being able to predict what customers are likely to want next means brands now concentrate product offerings to suit customers’ needs and wants. AI can analyze more data, more quickly as compared with humans, complex data analysis to discover a pattern is not a hurdle anymore in recent times, given the overwhelming potential of AI technology.

NFTs and crypto in social media e-commerce

The rise in online currencies and NFTs (non-fungible tokens) have been near impossible for customers in this present time to miss out. It might not look like a trend that affects one’s marketing strategy, with social media platforms like Twitter taking steps to integrate cryptocurrency payments, and a rising trend for display tools that showcase in-app NFT purchases with Facebook indifferent.

In conclusion

Alright, my people, there you have it, our ultimate guide to the nine (9) current trends in 2022 digital marketing you shouldn’t overlook.

John F. Kennedy once said: “Change is the law of life. And those who look only to the past or present are certain to miss the future.”

Change is an integral part of the job for anyone in digital marketing. You must keep looking ahead and strive to embrace new technologies, tools, and strategies to gain an edge over your competitors.

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